Black Gold Farms Chairman Gregg Halverson joined the Farm Journal Foundation and other agricultural leaders in Washington, D.C., to mark National Agriculture Day at the grand opening of the “Voice of the Farmers Garden” at the USDA headquarters. The interactive outdoor garden and educational exhibit showcases the importance of agriculture to the U.S. economy and connects consumers with the farmers who feed the nation. Gregg’s daughter, Leah Halverson — a fourth-generation representative and CEO of Ten Acre Marketing — along with PepsiCo’s Executive Vice President Steven Williams, also helped plant Black Gold seed potatoes on the National Mall. Gregg emphasized that agriculture’s story must be told, and planting America’s favorite vegetable in the heart of the capital was a powerful reminder of why this work matters.
Earlier that week, Gregg and fourth-generation family member and Director of Agriculture John Halverson attended a White House event hosted by President Trump celebrating the agricultural sector and announcing administration priorities. Black Gold Farms demonstrated its commitment to farmer advocacy at the highest government level — whether by planting potatoes on the National Mall or engaging in policy discussions. With fewer Americans directly connected to farming, the week’s events drew attention to the people who provide food, fuel, fiber, and raw materials. Founded in 1928 and now run by the fourth generation, Black Gold Farms produces and delivers one billion pounds of potatoes and sweet potatoes annually, operating 11 locations across the U.S. while staying committed to regenerative agriculture and responsible land stewardship.
