Pakistan·Unions and associations

Potato Growers co-operative Society Okara Pakistan

Viktor Kovalev 31 Jul 2023 3 min read Updated 10 Sep 2026

Key takeaways

Co-operative founded in Okara in 1979
Nonpolitical, nonprofit growers organisation
Covers cultivation, marketing, processing, export
Runs workshops, seminars, field demonstrations
Receives national and international delegations

Why it matters

For farmers: The society is a route to training and to modern practice for growers in Okara, and its members sit close to where Pakistani potato policy is formed.

60-second summary

Okara is one of Pakistan’s main potato-growing areas, and the Potato Vegetable Fruit Growers Co-op Society has worked there since 1979. The society is nonpolitical and nonprofit, and describes itself as a pioneer in agricultural policy-making in Pakistan, with work spanning cultivation, marketing, processing and export. It reaches farmers through workshops, seminars and field demonstrations aimed at getting modern practice adopted, which the society credits with higher yields and better returns for its members. It is led by president Mian Muhammad Siddique and vice-president Ch. Muhammad Maqsood Ahmad Jatt, who also chairs the Potato Research and Development Board Punjab.

1979year the co-operative was founded

In the heart of Pakistan lies Okara, a city renowned for its bountiful potato cultivation. Since 1979, the Potato Vegetable Fruit Growers Co-op Society Okara Pakistan has been diligently working to empower farmers and revolutionize the agricultural landscape. As a nonpolitical and nonprofit organization, it has become the pioneer in policy-making for agriculture in Pakistan. With a primary focus on promoting potato cultivation, marketing, processing, and export, the society has attracted numerous national and international delegations to witness its success. Under the visionary leadership of Mian Muhammad Siddique as the President and Ch. Muhammad Maqsood Ahmad Jatt as the Vice President, who is also the Chairman of the Potato Research and Development Board Punjab, the society has been instrumental in elevating the potato industry’s stature. This article explores the remarkable journey of the Potato Vegetable Fruit Growers Co-op Society Okara Pakistan and its contributions to the potato sector.

The Growth of Potato Cultivation:
The society’s inception marked a turning point for potato cultivation in Pakistan. With its unwavering commitment, it has encouraged farmers to adopt modern agricultural practices, leading to increased potato yields and improved economic outcomes. Through workshops, seminars, and field demonstrations, the society has disseminated valuable knowledge to farmers, empowering them to overcome challenges and embrace innovation.

Expanding Horizons:
One of the society’s significant achievements has been its role in facilitating the export of Pakistani potatoes. It has established strong ties with international organizations, leading to the participation of Pakistani delegations in mega events like the World Potato Congress. Such global exposure has not only promoted Pakistani potatoes on international platforms but has also opened doors to potential collaborations and partnerships.

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Advancing Research and Development:
Recognizing the importance of research and development in agricultural progress, the society has actively collaborated with various governmental bodies. Ch. Muhammad Maqsood Ahmad Jatt’s role as the Chairman of the Potato Research and Development Board Punjab has been instrumental in fostering cutting-edge research initiatives. Additionally, the society has advocated for the introduction of value-added processing plants in Pakistan, further enhancing the potato industry’s value chain.

International Collaboration and Innovation:
The society’s vision extends beyond borders, urging countries like the Netherlands, USA, Canada, and others to facilitate seed potato projects like aeroponics. Collaborating with global players in the potato industry can lead to the adoption of advanced technologies and best practices, bolstering productivity and quality.

Strengthening Connections:
To solidify its position in the global potato community, the Potato Vegetable Fruit Growers Co-op Society Okara Pakistan seeks to establish connections with other prominent potato organizations, such as the World Potato Congress and the International Potato Council. Such collaborations foster knowledge exchange and create opportunities for collective growth.

Conclusion:
The Potato Vegetable Fruit Growers Co-op Society Okara Pakistan has indeed been the driving force behind the transformation of Pakistan’s potato industry. From humble beginnings to becoming a prominent player in the global potato market, the society’s journey is a testament to the power of collective effort and visionary leadership. By encouraging potato cultivation, promoting exports, and advocating for research and innovation, the society has set a shining example for agricultural organizations worldwide. As Pakistan’s potato industry continues to thrive, it is essential to recognize and support the efforts of such pioneering institutions.