KFC Malaysia and Mister Potato Unite for a Crunchy “Gabungan Terangup” Collaboration
KFC Malaysia and Mister Potato have teamed up for the first time to launch the limited-edition KFC x Mister Potato Series, a flavour-packed collaboration timed for the Merdeka and Malaysia Day season. Developed with VML Malaysia, the campaign brings together KFC’s iconic fried chicken and Mister Potato’s bold, crunchy chips under the theme “Gabungan Terangup”—a celebration of familiar Malaysian favourites reimagined in unexpected ways. The partnership introduces two spicy new menu items: the Spicy Potato Crisp Crunch (Ayam Berapi Kentang Rangup) and the Spicy Potato Crisp Burger (Burger Berapi Kentang Rangup), both featuring Mister Potato’s Syok Wave Fiery Fried Chicken chips for an extra layer of heat and crisp texture.
Beyond KFC restaurants, the collaboration extends to retail with the launch of Mister Potato Syok Wave x KFC Cheezy Wedges Flavour Chips, bringing the beloved taste of KFC’s cheesy side dish into crispy snack form. To build excitement, the campaign took a creative mystery-heist approach, using secret-agent teasers and mission-style storytelling before the official reveal. The integrated campaign spans digital, social media, in-store, and the KFC app, turning the product launch into an immersive consumer experience. Available nationwide for a limited time, this partnership celebrates Malaysian food culture with a bold fusion of spice, crunch, and nostalgia—perfect for the holiday season.
