The Irish Potato Chip manufacturer Keogh’s Crisps has secured a major contract with Emirates, which will see an estimated one million bags of chips being served on their planes each year.
The news was announced today at Marketplace International, Bord Bia’s annual food buyer event in Dublin.
The premium chips will be available to Emirates first class passengers only. Keogh Crisps was selected by the Emirates Group following a blind tasting of 15 different brands.
The Irish-made crisps will be served onboard Emirates flights as part of the airline’s First Class Hot Sandwiches and Snacks service and as an accompaniment to drinks.
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Managing director Tom Keogh in the potato store at the family’s 400-acre farm in Dublin County
Tom Keogh, Managing Director of Keogh’s Crisps:
“We have designed an innovative new 25g pack in the popular lightly salted flavour for First Class passengers to accompany their drinks.”
“Quality and consistency is what first class demands, so we are delighted that our crisps will be flying premium all over the world.”
Enda Corneille, country manager for Emirates in Ireland said, Keogh’s joins a range of other Irish brands offered on selected Emirates flights.
Enda Corneille:
“Emirates is very particular about the origin and quality of the food served onboard and caters to the palates and preferences of its passengers.”
“Having Keogh’s served to our First Class customers is testament to the quality and taste of the crisps being produced at the North Dublin farm.”
Emirates carries up to 1,500 tonnes of cargo from Dublin eastbound every week so that international audiences can enjoy a flavour of Ireland that now included Keogh’s Crisps, helping the Irish success story go global.
Part of this expansion has been reflected in the crisp range, with flavours such as chorizo, sweet chilli and steak making their way onto the company’s crisp menu.
Established in 2011, the company is based around the family’s 400-acre farm in north county Dublin, but its sales stretch as far around the world as China and the Middle East.
The vast bulk of sales are in Ireland but the company has been making inroads into the luxury crisp market in the United Arab Emirates (UAE), China, Germany, the UK and the US, over the past few years.
While it enjoyed six-figure profits in 2014 and 2015, its most recent figures show that profits were € 67,548, due to an investment programme that saw it expand its production facility in order to keep up with increased demand for its products.
Part of this expansion has been reflected in the crisp range, with flavours such as chorizo, sweet chilli and steak making their way onto the company’s crisp menu.
