Fritos, the versatile and “Down for Everything” corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
The 2021 Academy of Country Music® Male Artist of the Year, Thomas Rhett joins the iconic corn chip brand as it takes viewers on a fun and relatable journey that shows the joy in everything that’s good and true – and what being “Down for Everything” is all about.
Fritos brand’s new “Down for Everything” television commercial, which began airing nationally on February 28, captures Thomas Rhett and friends in a series of vignettes that paint a picture of connection to the things that matter most: family, friends, and community.
Fritos | Down for EverythingViewers spot a variety of Fritos brand flavors throughout the commercial as the friend’s snack on favorites like Flavor Twists Honey BBQ, Chili Cheese, Scoops!, and Original while bantering about lighthearted topics: backroads or highways, Labrador Retrievers or Poodles, action movies, or romantic comedies, mild or spicy, and even rock or country music.
With its feel-good scenes, the “Down for Everything” commercial delivers an uplifting message focused on tradition and staying connected to what really matters. The spot reminds consumers that, just like friends and family who’ve been around for it all.
The Fritos brand is an integrated part of their lives, showing up at the most memorable and timeless moments for almost 90 years. Whether a snack, a dip chip, or a meal ingredient, Fritos dependably delivers stand-up crunch and flavor no matter what’s asked of it.
Stacy Taffet, senior vice president of marketing at Frito-Lay:
“Bringing the Fritos brand back to television for the first time in two decades is a huge moment. Fritos is inherently recognized as a brand that has shown up for generation after generation, whether at mealtime occasions or as a snack.”
“It’s the chip down for any dip, meal, and any moment at our family gatherings or at our community events, and has a lasting tie to our roots. Fritos is a tradition. Those brand values are what make Fritos the stand-up chip that it is.”
Thomas Rhett:
“It’s really cool to be a part of Fritos brand’s first commercial in 20 years. The Fritos brand has been such a staple in my house for as long as I can remember and is always around for some of my favorite things, like a college football tailgate with friends, or bonfires and chili nights with the family.”
“Anyone who knows my music knows how nostalgic I am and how much I value the things in life that help create special memories, so the ‘Down for Everything’ campaign is such a fun and natural fit for me.”
