Australia’s oldest and most iconic chip brand, Smith’s, is celebrating its 90th birthday. As the country’s favorite chip brand for almost a century, Smith’s has been a pantry staple and mainstay at BBQs, picnics and parties for 90 years!
To celebrate the occasion, Smith’s is bringing back the popular faces of Smith’s from over the years including Potato Head and the infamous Gobbledok to showcase the brand’s rich history, nostalgic moments and place in the hearts of generations of Aussies.
“It’s hard to believe there was a moment in time when Smith’s chips didn’t exist. As a chip lover myself, I’m very happy to come back to help Smith’s blow out their birthday candles this year..”
“ … really it’s just a good opportunity to get stuck into a packet of Salt & Vinegar chips!.”
Danny Celoni, Chief Executive Officer of parent company PepsiCo Australia and New Zealand (ANZ) :
“Smith’s enjoys a proud Australian heritage with our one-of-a-kind potatoes being grown and produced by local Aussie farmers for generations.”
“Ninety years is a momentous feat and there’s no better time to celebrate and give thanks to our farmers, people and loyal consumers that have made Smith’s what it is today.”
To mark its 90th milestone, Smith’s has reintroduced five fan-favourite flavours as Limited Editions: Tasty Cheese, Sausage Sizzle, Loaded Baked Potato, Garlic Bread and Crispy Bacon.