Harvesting

Alsum Farms Kicks Off Wisconsin Red and Yellow Potato Harvest with Promising Early Yields

Alsum Farms in Adams, Wisconsin, has officially commenced its red and yellow potato harvest, with the first loads already being washed, graded, and packed for fresh-market delivery to distribution centers and retail grocers across the Midwest and beyond. According to Larry Alsum, President & CEO of Alsum Farms & Produce, the initial yellow potato harvest looks highly promising. The russet potato harvest is set to begin on August 13, featuring early-season varieties Russet Plover and Caribou, while yellow and purple fingerlings will be ready for shipping starting August 10. Additionally, new-crop Wisconsin organic russet, red, and yellow potatoes will be available from August 3. With a wide range of pack options—from 12-ounce to 50-pound bags in poly, mesh, paper, or cartons—Alsum Farms is well-positioned to meet diverse customer needs, offering farm-fresh, versatile potatoes that serve as a budget-friendly staple for nutritious family meals.

A cornerstone of Alsum Farms’ operations is its longstanding commitment to sustainability through the Wisconsin Healthy Grown® Program, which has guided the farm’s eco-friendly practices since 1996. As a founding member of the program, Alsum Farms follows a regenerative agriculture approach that integrates Integrated Pest Management, efficient input management, and conservation practices to enhance ecosystem health. The farm has dedicated 50 acres to prairie restoration and pollinator habitat, reinforcing its mission to strengthen ecosystems and community resilience. For over 50 years, this vertically integrated, family-owned farm has been a leading grower, packer, and shipper of Wisconsin-grown potatoes and onions, offering products under brands including Alsum Farms & Produce, Alsum Organics, Rainbow Organics, and Family Favorite. As the harvest season ramps up, consumers can enjoy sustainably grown potatoes that travel from field to fork with a legacy of quality and environmental stewardship.

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