Vkusno i Tochka and Miratorg Partner on Frozen Potato Plant with Export Ambitions

Russian fast-food chain Vkusno i Tochka is exploring export opportunities for products from a new frozen potato processing plant being developed in partnership with agricultural holding Miratorg, according to an interview with CEO Oleg Paroev reported by TASS. The facility, scheduled to launch by the end of 2026, is designed not only to secure domestic supply but also to potentially participate in international shipments. Paroev emphasized that the plant is a strategic measure to minimize risks of raw material shortages – a lesson learned in 2022 when the chain faced potato supply disruptions and had to urgently seek alternative sources. The company is now building a stable production base to prevent such situations from recurring. Additionally, Vkusno i Tochka has previously announced its entry into the Kyrgyzstan market, further underscoring its export-oriented strategy.

Special attention in the project is devoted to breeding work that Miratorg has been conducting for several years. As Paroev explained, the chain requires a specific potato variety that meets strict technological parameters – particularly, it must maintain its structure during frying and not disintegrate in the fryer. Key characteristics include a precisely defined starch content and tuber size, ensuring consistent quality of the finished product. The new plant thus represents not only a critical link in the chain’s supply network but also a potential export asset and a model of deep integration between retail and agricultural production.