The Russian gardening products market is experiencing a significant shift as demand for specialized fertilizers continues to grow — including products designed for specific crops and ornamental plants. This trend is directly linked to the rising number of people engaging in private gardening and decorative landscaping. According to market participants, consumers are increasingly choosing products that precisely match the needs of particular plants and their care requirements. Manufacturers are responding by moving beyond mass-market solutions and actively expanding their assortments with formulas for demanding crops, including conifers, hydrangeas, blueberries, and lawns.
In response to the growing popularity of landscape gardening, producers are also offering more diverse packaging options. Large-sized packages are particularly in demand, catering to owners of spacious properties. Currently, the market offers fertilizers for every need — from universal blends to highly specialized products for lawns, flowers, berry crops, and conifers. The composition of most modern fertilizers is based on NPK nutrients combined with additional micronutrients, with granular form being the most popular. Industry players note that interest in specialized, user-friendly products continues to rise. In 2026, for example, the company Lama Torf announced the release of several new products, including fertilizers for garden berries, blueberries, and special formulations for rhododendrons and hydrangeas.
