100 information murals or mupis have been placed at major stations on the transport network
“For those who do not stay on the surface” is the slogan of the campaign that the Protexida Xeographic Indication, Pataca de Galicia, is carrying out in the Madrid metro with the aim of giving visibility to the product and raising awareness of the importance of giving value to the work in the field.
In total, a hundred mupis – informative murals – have been installed in the main stations of the Madrid metro and there they will be located from today Wednesday until next October 27.
As explained from the Protexida Xeographic Indication, it is the third consecutive year in which the product par excellence of A Limia leaves its border and is promoted in Madrid – on the first occasion the impressions took place on billboards and, in the second, on urban buses – a market in which, as the IXP managers ensured , “marketing is very important”.
On the campaign message, “this one is aimed at everyone who keeps working every day, maintaining activity and favoring everything to work as normal as possible at this difficult time,” they say at the IXP. “For those who do not stay on the surface defend not only metro users but all those who are looking for something else in their shopping basket.”