Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin’ Hot family: Ruffles Flamin’ Hot Cheddar & Sour Cream Flavored Potato Chips.
The all-new mashup combines Cheddar & Sour Cream, the brand’s most popular flavor, and James’ favorite flavor growing up, with the perfect amount of heat.
The new flavor launch follows James’ Ruffles DNA campaign that debuted late last year with a powerful message for fans to embrace the challenges – or “ridges” – they face in life.
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The product is available in 250 grams bags for USD4.79 and 75 grams bags for USD1.99.
Ruffles is one of many Frito-Lay North America brands – the USD17 billion convenient foods division of PepsiCo, Inc.
