Retailers get a jump on planning with IPC potato category reports
With global events during the past few years upending longtime consumer shopping behavior, are potato sales trends anywhere close to a stable new normal?
According to a news report by The Produce News, questions like this have led the Idaho Potato Commission to invest heavily in delivering actionable data, teaming up with Category Partners to produce information that is a proven asset to IPC’s team in the field, said Ross Johnson, IPC vice president of retail and international.
Category Partners and IPC have developed new quarterly reports to help retailers get a jump on planning for evolving buying patterns in the U.S. fresh potato category.
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Prepared using NielsenIQ data, each IPC quarterly review features data and analysis of current U.S. potato sales trends by variety, top-selling pack sizes, and regional sales information.
A source: https://www.potatonewstoday.com/
