The countdown to PotatoEurope 2025 has begun, and the event is already creating a buzz within the potato industry. Scheduled to take place on September 3 and 4, 2025, at Wageningen University & Research (WUR) Field Crops in Lelystad, Netherlands, the event is set to bring together professionals from across the globe. Within just a week of opening registration, 40 companies have already confirmed their participation, highlighting the immense value and opportunities this trade fair offers.
PotatoEurope has established itself as a critical platform for showcasing the latest technologies, services, and research developments in the potato sector. The event will feature a diverse range of exhibitors, from established market leaders to innovative startups, offering cutting-edge solutions for production, storage, and processing. This year, with strong early interest, the fair promises to be a hub of knowledge exchange and business opportunities for professionals working across the potato supply chain.
One of the key reasons for such rapid registration is the global significance of the potato industry. According to the Food and Agriculture Organization (FAO), global potato production reached over 376 million tons in recent years, with the Netherlands playing a leading role in European exports. As such, PotatoEurope 2025 provides an essential platform for companies to showcase innovations that support increased efficiency, sustainability, and quality in potato farming. The exhibitors at the event will present solutions ranging from advanced machinery, seed technologies, crop protection tools, and precision agriculture technologies to post-harvest storage solutions.
The first 40 companies that have registered represent a wide variety of sectors within the industry, confirming the confidence and trust businesses place in the event. The trade fair will feature both large, established companies and emerging innovators, providing attendees a comprehensive view of the latest trends and technological advancements in the potato industry. For companies that rely on cutting-edge technology and new developments to stay competitive, this event offers the perfect stage to reach a diverse audience of industry professionals.
PotatoEurope 2025 is not only a platform for product presentations but also a center for networking and building new partnerships. With an expected 15,000 visitors from around the world, it offers companies an unmatched opportunity to connect directly with decision-makers, industry experts, and potential customers. For exhibitors, securing a spot early ensures access to this wide-reaching audience and maximizes their exposure within the sector.
Given the limited number of exhibition spaces available, the organizers are urging potential exhibitors to apply soon to secure their participation. The strong early response is an indication of the high demand for exhibition space and the unique business prospects that PotatoEurope provides. Dim-Jan de Visser, CEO of Tolsma-Grisnich, emphasized during a recent trade fair that participation in events like PotatoEurope is critical for companies looking to stay at the forefront of industry innovation and capitalize on the growing global demand for potatoes.
For visitors, the event promises to deliver the latest developments in seed technology, machinery, crop protection, and processing solutions. Attendees will have the chance to engage with exhibitors and other professionals, gaining insights into the future of the potato industry, particularly in light of challenges like sustainability, climate change, and market fluctuations. The trade fair also includes demonstrations and field trials, allowing visitors to see how new technologies can be implemented in real-world farming operations.
The 2025 edition of PotatoEurope is set to be one of the most significant editions yet, given the growing importance of sustainable practices and innovation in modern agriculture. As the global potato market continues to expand, events like PotatoEurope play a vital role in shaping the future of the industry by offering a space for innovation, learning, and collaboration.
With strong early interest and participation from 40 companies, PotatoEurope 2025 is shaping up to be a must-attend event for anyone in the potato industry. Offering a mix of cutting-edge technologies, networking opportunities, and global exposure, this event is key for those looking to drive future success in potato farming. Companies interested in exhibiting should apply soon to secure a spot, while industry professionals are encouraged to mark their calendars for this exciting event.
