26 Sep 2026 Global Potato Industry General partnerAVGUST
The Global Potato Industry
Africa

Potato farmer ploughs ahead

2 min read
Potato farmer ploughs ahead
General partnerCrop protection for the potato industry

Written by Silusapho Nyanda

A 28-year-old Eastern Cape man is ploughing ahead on his mission to become a top potato farmer, thanks to a partnership with Potatoes South Africa.

Yonela Ndzoboyi from Ludeke Village in Bizana owns Lencolin Green Project, which has successfully harvested 2 000, 10kg bags of potatoes, grown on a five-hectare farm.

Morning industry digest The day’s essentials in one email.

Weekdays. Unsubscribe in one click.

“I started this initiative by saving part of the stipend I received when I was doing my in-service training. I was offered a job to manage a farm in Pretoria but I chose to start my own business, instead of making someone else a millionaire,” he says.

Ndzoboyi, an agriculture management graduate from the University of South Africa, says Potatoes SA offered its support after receiving a business plan from him. He was told to contact the Eastern Cape Department of Rural Development and Agrarian Reform (DRDAR), which facilitated the partnership with Potatoes SA.

Working through extension officers from DRDAR and Potatoes SA, Ndzoboyi’s potato harvest was so successful that he has decided to plant potatoes on another three hectares.

Through Potatoes SA’s incubator programme, he has access to seeds, pesticides and herbicides. Potatoes SA also guided Ndzoboyi as to which type of potato to plant, after inspecting the soil on the farm.

farm n
Yonela Ndzoboyi is breaking new ground in potato farming.

“The consultants from Potatoes SA assisted me throughout the farming season. They came to the farm and offered technical support as well as advice on what the next step should be. Their help ensured that I produced a good harvest that I was able to sell to one of the country’s big retail shops, Boxer Superstores, as well as local businesses and community members,” he says.

Spinach, cabbage and butternut are also grown on the farm, which has five full-time employees.

Ndzoboyi believes that other young farmers can achieve the success he is enjoying by doing proper research, being willing to share ideas and learning about good agricultural practices.

Emerging farmers wanting to receive similar assistance, should contact DRDAR’s extension services can call 043 602 5006/7 or visit the website www.drdar.gov.za. Potatoes SA can be contacted at 012 349 1906 or by visiting www.potatoes.co.za

www.vukuzenzele.gov.za

Global Potato Brief

Top five stories, prices, disease alerts and events. Weekday mornings, no advertising.

Choose topics and language
What to send

Linked in this material

Sections
Africa
Project partners Become a partner →
Audience 41,368 LinkedIn 21,000 YouTube 3,756 Newsletter 3,472 views · last 15 videos Media kit →