A final report by the Ministry of Agriculture shows an increase in potato consumption by 0.5% to 30.19 kilos per person per year.
In a potato-producing country such as Spain where agriculture continues to have an important weight in our economy together with the agri-food industry, this is excellent news. They are data that certainly encourage the sector to continue working and moving forward, assures AgroNews Juan Manuel Coello, Chief Operating Officer of Potatoes Meléndez,more so considering that the dates of the report correspond to a period in which the development of potato companies has been complicated by having a large volume of potato that makes it difficult to select quality.
“The sector in recent years has made progress and progress in a very important way. We have passed, says Coello, it is entirely worth presenting to the consumer our product to an increasingly clear commitment to the both visual and culinary quality of the potato we offer to consumers.”
“All the links in the potato value chain are already working on increasingly improving the product we offer the consumer, farmers are looking for the right land, choosing varieties that are considered more appropriate, taking care of the processing and cleaning of potatoes using the latest technologies…”
“We are talking about a society, of families, of some homes.. very different from those of 10-15 years ago, now there is a lot of “single”, a lot of single-parent family, fewer children, less space in the houses.. and to all that we have to adapt giving the consumer what he wants at all times, always on the premises of a visual quality, which is always what has been demanded of potato, but also culinary. It’s been a long time since it’s over in the potato sector, it’s all worth it.”
“En Patatas Meléndez we have always opted for quality and in recent years we have launched a work plan that is based on maintaining a close relationship with farmers locating the best land to produce and providing them with the best characteristics potato varieties. We have introduced technological innovation as one of our main pillars.”
“All this has allowed us to increase our production and we are clearly rewarded with this increase in potato consumption in our country.”
“We will continue to expand our production references to further attract new consumers. We firmly believe that potato is a basic consumer product with excellent nutritional properties and characteristics that make it a very healthy natural product with an affordable price to all consumers whatever its purchasing power.”
