PepsiCo Unveils New Local-Inspired Snacks and Protein Bars in India and Bangladesh

PepsiCo has announced an exciting lineup of new product launches across India and Bangladesh under its popular brands Kurkure, Lay’s, and Quaker, blending local culinary traditions with global snacking trends. The new offerings include Kurkure Aloo chips in Sweet Chili Chutney and Masala Fusion flavors, along with Kurkure Ribbon Pakoda in Chili Pepper and Chutney varieties—both inspired by authentic regional tastes. Meanwhile, Lay’s introduces potato crackers in globally inspired Peri Peri Chicken and Creamy Herb Sauce flavors, while Quaker expands its portfolio with Protein Chikki Bites and Protein Ladooz, catering to the growing demand for nutritious, on-the-go options.

According to Leila Bumgar-Bourchai, PepsiCo’s Vice President of R&D for Asia and India, these innovations reflect the company’s commitment to combining regional relevance, exciting textures, and evolving nutritional needs. The new products are designed to resonate with local consumers while offering diverse snacking experiences, from savory and spicy to protein-packed treats. With this strategic expansion, PepsiCo continues to strengthen its presence in South Asia, celebrating cultural flavors while addressing modern lifestyle demands across both mass and health-conscious segments.

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