Global snack powerhouse Pepsico brings one of its popular Australian Snacks Brands – Red Rock Deli Potato Chips – to the United States.
This spring, the favorite from down under will be available in select markets in the United States and nationwide through select online retailers. Fans of the popular Australian snack brand – and other flavor seekers – can now enjoy this distinctly unique and elevated snacking experience right here at home.
Red Rock Deli’s U.S. debut boasts an exciting line-up of new flavor combinations with a satisfying and unique deli-style potato chip texture.
Food-curious snackers are increasingly seeking enhanced culinary experiences and looking to savor unique and sophisticated flavors.
With each bite of Red Rock Deli potato chips, consumers will be immersed in a flavor-filled journey – from the savory taste of Himalayan Pink Salt to a perfectly powerful combination of Red Curry and Coconut, to the invigorating fresh taste of Lime and Cracked Pepper. Each variety combines distinct flavor profiles with a velvety crunch.
Stuart Beck, senior marketing director, Frito-Lay North America:
“Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavor experiences.”
“We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks.”
Red Rock Deli potato chips are made with the finest potatoes that are rough cut, cooked in 100% sunflower oil, and seasoned with three unique flavor blends; Red Curry and Coconut, Himalayan Pink Salt and Lime and Cracked Pepper.
They are Non-GMO Project verified and contain no artificial colors or flavors, making them perfect for snacking solo or with family and friends.
Those curious to discover why Red Rock Deli is the newest must-have snack from the chip aisle will be able to experience the delicious snack first hand when the Red Rock Deli sampling tour pulls into select cities this summer.
Visit www.redrockdeli.com to find out where Red Rock Deli potato chips are available for purchase, and follow @redrockdeli on Instagram or @redrockdelius on Facebook for tour locations and dates.
