Nongshim Launches Four Unique Potato Chip Flavors Exclusively at Convenience Stores
Key takeaways
- “Dining series” released on 10 July
- CU: Gourmet Potato Salted Butter, Isigny butter
- GS25: Spicy Carbonara
- Seven-Eleven: Butter Garlic Shrimp
- E-Mart24: Cream Cheese Sausage
Why it matters
- For processors
- Four SKUs from one platform recipe is how a manufacturer buys shelf presence in every chain at once.
- For traders
- Channel-exclusive flavours make the store, not the brand, the reason for the trip.
60-second summary
Nongshim has released four new potato chip varieties, each developed with a different convenience store chain and launched simultaneously on 10 July. The “dining series” applies gourmet cooking concepts to the snack format, with each product tied to one retail partner: CU carries Gourmet Potato Salted Butter, made with Isigny butter for a savoury, lightly salted profile; GS25 has Spicy Carbonara, creamy and nutty with heat; Seven-Eleven offers Butter Garlic Shrimp; and E-Mart24 completes the set with Cream Cheese Sausage, sweet and salty. Releasing all four at once lets consumers choose by preference and compare across stores. With convenience stores now a critical channel in the snack market, the approach is designed to strengthen retail presence: a company representative framed the parallel launch as giving customers the enjoyment of selecting and comparing chips suited to individual taste, while driving traffic to each chain.
South Korean food giant Nongshim has introduced four new potato chip varieties, each developed in partnership with a different convenience store chain. Released on July 10, the “dining series” lineup transforms classic snack experiences by incorporating gourmet cooking concepts into each flavor. The products are tailored to distinct retail partners: CU offers “Gourmet Potato Salted Butter” with rich Isigny butter for a savory, lightly salted taste; GS25 presents “Spicy Carbonara” for those who enjoy a creamy, nutty base with a bold kick; Seven-Eleven serves “Butter Garlic Shrimp,” blending pungent garlic, buttery richness, and shrimp savoriness; and E-Mart24 rounds out the collection with “Cream Cheese Sausage,” a sweet-and-salty combination. This strategic simultaneous release allows consumers to choose based on personal preference while exploring variety across stores.
With convenience stores emerging as critical sales channels in the snack market, Nongshim aims to strengthen its retail footprint through this innovative approach. A company representative highlighted that the parallel launch with four major chains is designed to give customers the enjoyment of selecting and comparing chips that suit their individual tastes. By offering exclusive, location-specific flavors, Nongshim not only drives foot traffic to convenience stores but also taps into the growing consumer demand for novel, high-quality snack options that go beyond traditional potato chips.
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Sources
- A Nongshim company representative — cited in the article
Linked in this material
- Country
- South Korea


