DCA Market Intelligence is strengthening its position as the leading price reporting agency (PRA) in the global potato industry with the launch of the DCA Potato Platform and three new exclusive frozen French fry indices.
DCA Potato Platform: A new milestone in potato market analytics
The new platform offers independent benchmarks, market analysis and a wide range of data on trade flows, production volumes and price dynamics. The main objective is to increase the transparency of the potato and French fry market by providing relevant information to traders, processors and retailers.
Key features of the platform:
- Price and trade flow data – information on market prices, import and export volumes, production and planting area in the EU and North America.
- Weekly Market Reports – insights into price movements and market trends from DCA experts.
- Forecasting based on EEX Leipzig data – analysis of physical and futures markets to better understand future price movements.
Erik de Lister, Head of PRA at DCA Market Intelligence, comments on the launch:
“With the DCA Potato platform, we are creating one of the most comprehensive information resources for participants in the frozen potato supply chain. It is a tool for making informed decisions in a dynamic market landscape.”
Frozen French Fry Indices: A New Measure for Traders and Processors
Three new frozen French fry indices allow industry professionals to track price trends:
– Open Market Index – reflects the price of French fries on the open market.
– Fast Food Index – tracks the price of French fries for fast food chains.
– Frozen Fries 70/30 Index – a weighted average between the Open Market Index and the Fast Food Index, providing a comprehensive view of price trends.
The indices are calculated based on fixed specifications and a transparent methodology, and are regularly tested.
DCA EU-4 Potato Index: a new benchmark for potato processing in Europe
Earlier this year, DCA launched the DCA EU-4 Potato Index, which has become a benchmark for potato prices for processing in the Netherlands, Belgium, Germany and France. It complements the new platform and indices, providing a comprehensive analysis of the market.
What does this innovation mean for market players?
– Increased transparency – traders, processors and retailers can now obtain objective data for price forecasting.
– Strengthened market position – the presence of independent indices helps market participants better adapt to the competitive environment.
– Optimization of purchases and sales – accurate indices allow making informed decisions on contracts for the supply of potatoes and French fries.
Do you think the new DCA tool will help make the potato market more predictable? Share your opinion in the comments!
