MICROWAVEABLE RETAIL POTATO SEGMENT SEES CONTINUED GROWTH

A recent study on the microwaveable/steamable fresh potato segment conducted by Nielsen FreshFacts highlights the continuing positive performance of the steamables/microwavable segment in the US, led by Side Delights Steamables, which accounts for more than half of all dollar sales in the segment. 

Potatoes still lead as the number 1 ranked fresh vegetable based on volume sales, and the microwavable/steamable potato segment growth trend continues – up 12.6% in volume sales and up 28.4% in dollar sales versus last year. Side Delights Steamables dominate with 62% of the dollar share and 63% of the volume share. The top two selling Side Delights Steamables items (in dollar and volume) are the Red and Golden potatoes, which increased their distribution 18.2% and 15.8% respectively compared to last year.