Mercadona, Spain’s leading supermarket chain, has announced a significant increase in its potato procurement for the 2024 summer campaign, purchasing 180,000 tons—a 30% rise compared to last year. The company, led by president Juan Roig, emphasizes its dedication to strengthening Spain’s agricultural sector by prioritizing domestic suppliers.
Expanding Production with Winter Potato Varieties
A key driver behind this growth is the successful cultivation of the “verdete” potato, a winter variety grown between August and December. Laura Merino, Mercadona’s potato specialist, explains: “We’ve worked to extend the national potato season by cultivating in warmer regions, ensuring high-quality Spanish potatoes are available for up to eight months.”
This strategy has been particularly effective in Andalucía and Murcia, where favorable climate and irrigation conditions allow for off-season production. As a result, Mercadona can now offer locally grown potatoes year-round, reducing reliance on imports.
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Key Production Regions and Supplier Partnerships
For the summer campaign (June–September), Mercadona sources potatoes from multiple Spanish regions, including:
- Castilla-La Mancha (Albacete, Toledo)
- Castilla y León (Ávila, Valladolid, Segovia, Zamora)
- Andalucía (Sevilla, Málaga, Almería)
- Canary Islands (Tenerife, Gran Canaria)
- Galicia, Euskadi, and the Balearic Islands
The company maintains long-term partnerships with local suppliers such as Patatas Hijolusa, Udapa, and Cadimisa, ensuring stable demand for farmers. Mercadona offers two main potato types:
- Frying-specific potatoes (for crisps and fries)
- Versatile potatoes (for general cooking)
Available in bulk, 3kg, and 5kg mesh bags.
Supporting Sustainable and Fair Agriculture
Mercadona’s strategy aligns with broader trends in sustainable agriculture. According to Spain’s Ministry of Agriculture (2024), domestic potato production has grown by 12% in the last five years, driven by retailer demand and improved farming techniques.
By sourcing locally, Mercadona reduces its carbon footprint and supports rural economies. The company’s model ensures fair pricing for farmers, fostering long-term stability in the sector.
A Win for Farmers and Consumers
Mercadona’s 30% increase in potato purchases highlights the growing demand for high-quality, locally sourced produce. By investing in Spanish agriculture and innovative cultivation methods, the company strengthens food security while promoting sustainability. For farmers and agronomists, this signals a reliable market and opportunities for expansion in off-season production.
