Award-winning snack company Burts is set to launch exclusive limited edition RNLI packs in July and August 2024. These special editions celebrate the 200th anniversary of the Royal National Lifeboat Institution (RNLI) and feature heroes of the organization on the packaging. Two of Burts most popular potato crisp flavours, Light Sea Salt and Sea Salt & Malt Vinegar, will feature new graphics to highlight the important work of the RNLI.
Since their partnership began in 2021, Burts has raised £220,000 for the RNLI by sharing important water safety messages and highlighting the importance of the charity to Devon locals and visitors. The new limited edition kits will continue this support, promoting the RNLI’s life-saving work.
The RNLI-themed kits will be available in independent shops, cafes, delis and pubs, as well as regional Tesco, Asda, Morrisons and Co-op stores. They will retail at an RRP of £1.20 per 40g pack and RRP of £2.25 per 150g pack. The packaging will also contain a QR code to facilitate donations and spread the RNLI’s ‘Float To’ message Live”.
Claire Wade, Head of Sales at Burts, expressed her pride in the partnership: “We are very proud of our ongoing partnership with the RNLI. This is a charity that is close to our hearts, as well as the hearts of our local community. We’re thrilled to be able to contribute and be part of the RNLI’s 200th anniversary celebrations by creating these new limited edition designer sets and raising awareness of the amazing work they do. What’s so special about these kits is that they feature some of our RNLI Legends who we’ve been able to build relationships with and see first-hand the incredible work that volunteers do.”
Since its creation 200 years ago, the RNLI has saved more than 144,000 lives, highlighting the critical role the charity plays in keeping UK and Irish waters safe. Anna Jones, RNLI Partnerships Manager, commented on the ongoing partnership: “We are delighted to continue our relationship with Burts and are grateful for their ongoing support. The new limited edition bags are a great way to mark our 200th anniversary and highlight the important work RNLI lifeguards do to keep people safe in and around the water.”
The collaboration between Burts and the RNLI not only helps raise funds, but also spreads important information about water safety, demonstrating the power of the partnership in raising community awareness and supporting critical services.
The launch of Burts’ limited edition RNLI packaging is an example of effective collaboration between businesses and charities. By marking the RNLI’s 200th anniversary, Burts is not only honoring the legacy of life-saving efforts, but also promoting vital safety messages and encouraging public donations. This initiative highlights the importance of community collaboration in maintaining essential services and developing a culture of safety and awareness.
