Expanding its brand footprint in the India, Lay’s, the country’s favourite chip brand, is introducing a new flat cut chip and its thinnest range of chips ever – Lay’s Wafer Style.
Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay’s Wafer Style is the thinnest chips from the house of Lay’s and will be available in three delightful new flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – providing a delicate crunch in every bite to consumers.
Tailor-made to suit the changing tastes and palates, Lay’s Wafer Style aims to offer a ‘Paper Thin, Wafer Thin’ experience to the audience with differentiated flavours.
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Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India:
“As market leaders, we at Lay’s continue to bring exciting category innovations that are attuned to the evolving preferences of the consumers. We are delighted to introduce ‘Lay’s Wafer Style’, flat-cut chips and the thinnest chips from the house of Lay’s in three great tasting flavours.”
“We are confident that the audience will love the new Lay’s Wafer Style just like our other innovations in the past.”
Lay’s Wafer Style is now available in three special flavours – Salt & Pepper, Tangy Treat & Sundried Chilli – at INR 5 (about USD 0.07), INR 10 (about USD 0.14) and INR 20 (about USD 0.27) across all leading retail and e-commerce platforms in India.
For Lay’s Wafer Style, a new TVC campaign will be unveiled featuring Lay’s brand ambassador and Bollywood superstar, Alia Bhatt, and popular actor Siddhant Chaturvedi across multiple platforms.
