LAMB WESTON CREATES SEASHORE FLAVORED POTATO PUFF

Lamb Weston is introducing a new product into the growing potato puff category, starting April 2. Seashore™ fries have been growing in popularity in the fry category, so the Lamb Weston innovation team set out to develop the same distinct flavor for the new Seashore Puff™.

Crispy and delicious, they are seasoned throughout with sea salt, black pepper and garlic, for consistent flavor bite-to-bite.

Potato puffs are growing nearly two times faster than the overall frozen potato category (NPD Group SupplyTrack 12 Month Data Ending November 2017). They are a versatile menu item and the Seashore flavor is a new base for creating exciting new topped and loaded dishes.

“It’s no secret adults love potato puffs and we are committed to giving consumers and restaurant operators what they love,” said Mike Smith, SVP Growth & Strategy at Lamb Weston. “Offering a Seashore Puff is a natural fit and good for an operator’s bottom line in this growing category.”