POTANDON LAUNCHES LOW-CARB INNOVATION IN FRESH POTATO CATEGORY
During the Produce Marketing Association’s Fresh Summit convention in New Orleans, an Idaho Falls-based company, Potandon Produce, has released a new yellow potato bred to have low carbohydrates.
CarbSmart potato has 55% fewer carbohydrates than rice or pasta, according to the company.
Ralph Schwartz, the company’s vice president of sales, marketing and innovation, believes the product will continue a recent trend of convenient, colorful and innovative specialty products strengthening sales in the long-stagnant fresh potato category.
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“We’ve been working on it for several years,” Schwartz said, explaining this is the pilot for what could become a broader line of potatoes bred for specific health attributes, according to capitalpress.com.
Schwartz also noted that mini fresh potatoes have become trendy, growing from about 11% of category dollars two years ago to roughly 15% today.
