26 Sep 2026 Global Potato Industry General partnerAVGUST
The Global Potato Industry
Brazil·America·News

Brazil: Wholesale Potato Prices 52% Above Last Year in August, Rising Again After September Rain

3 min read
A street food market in the Saúde district of São Paulo, Brazil
Photo: A street food market in the Saúde district of São Paulo, Brazil (illustrative). <a href="https://commons.wikimedia.org/wiki/File:Sa%C3%BAde_food_street_market,_S%C3%A3o_Paulo,_Brazil_6.jpg">Wilfredor / Wikimedia Commons</a>, <a href="https://creativecommons.org/licenses/by-sa/4.0">CC BY-SA 4.0</a>

Key takeaways

  • 52.0% higher wholesale potato price than in August 2025
  • 11.6% fall in the potato price in August after July's drop
  • 44.0% rise at Ceagesp São Paulo in the first half of Sept
  • 52% of potatoes sold at the ten markets came from São Paulo state

Why it matters

For farmers
Plan sales around weather windows: prices rose 44-50% in two weeks of rain, and a smaller southern crop is expected.
For processors
Secure raw material for October to December early; a smaller southern crop may keep prices high until the end of the year.
For traders
Expect volatile prices until the southern harvest starts in November and December; follow the rain forecast in São Paulo and Minas Gerais.

60-second summary

Wholesale potato prices in Brazil fell 11.6% in August 2026 compared with July, after a 37.3% drop in July, according to the September bulletin of the national supply company Conab based on ten wholesale markets (Ceasas). Prices fell in every market, from 8.2% in Fortaleza to 46.3% in Rio Branco. Still, the weighted average was 52.0% above August 2025, because the large 2025 supply had pushed prices down and growers planted less in 2026. The largest yearly rise was 89.6% in São José, near Florianópolis; São Paulo was up 42.0%, Rio de Janeiro and Belo Horizonte 47.0%. Volumes sold fell 10.3% in August. São Paulo supplied 52% of the potatoes, Minas Gerais 27%, Bahia and Goiás 8% each. In the first half of September, repeated rain in the south-east slowed the harvest and cut deliveries, and prices rose 44.0% at Ceagesp and close to 50% at Ceasaminas against the August average. Conab expects a smaller southern summer crop than in 2025/26 because of caution about a strong El Niño.

-11.6%wholesale potato price, August vs July
-37.3%July vs June
+52.0%August 2026 vs August 2025
-10.3%volume sold, August vs July
52%share of São Paulo state in supply
+44.0%Ceagesp São Paulo, first half of September vs August
~+50%Ceasaminas Belo Horizonte, same period
General partnerCrop protection for the potato industry

Wholesale potato prices in Brazil fell again in August. However, they stayed far above last year. This is shown in the September bulletin on fruit and vegetables from the national supply company Conab.

The bulletin uses data from ten wholesale markets, called Ceasas. These include markets in São Paulo, Belo Horizonte, Rio de Janeiro, Curitiba and Recife.

In August, the weighted average potato price fell by 11.6% compared with July. In July, the price had already fallen by 37.3%. Before that, prices had risen since February. In May alone, the price jumped by 57.9%.

Morning industry digest The day’s essentials in one email.

Weekdays. Unsubscribe in one click.

Prices fell in every market in August. The smallest fall was 8.2% in Fortaleza. The largest was 46.3% in Rio Branco. In the south, prices fell by 25.7% at the Ceasa in São José, near Florianópolis, and by 22.8% in Curitiba.

Compared with August 2025, the average price was 52.0% higher. According to Conab, the 2025 supply was more than sufficient and pushed prices down. Growers then planted less in 2026. The largest yearly rise was 89.6% in São José, near Florianópolis. In São Paulo (Ceagesp) the rise was 42.0%. In Rio de Janeiro and Belo Horizonte it was 47.0%.

The volume of potatoes sold in August was 10.3% lower than in July. The supply came from five states: São Paulo gave 52%, Minas Gerais 27%, Bahia 8%, Goiás 8% and Paraná 2%.

The picture changed in September. In the first half of the month, repeated rain in the south-east slowed the harvest. The main producing areas are around São João da Boa Vista and Itapetininga in São Paulo state and Araxá in Minas Gerais. Deliveries to wholesale markets fell. By mid-September, prices were 44.0% above the August average at Ceagesp in São Paulo. At Ceasaminas in Belo Horizonte, the rise was close to 50%.

According to Conab, better harvest conditions are expected if rainfall eases in the rest of September. More potatoes would then reach the wholesale markets. That could stop or reverse the price rise seen in the first half of the month.

The technical team of the Prohort programme at Conab confirmed the August figures in a written reply to potatoes.news on 25 September. The monthly and yearly changes are nominal prices in reais per kilogram. They cover ten wholesale markets: São Paulo, Belo Horizonte, Rio de Janeiro, Campinas, Vitória, Curitiba, Florianópolis, Recife, Rio Branco and Fortaleza. The fall of 10.3% refers to the total volume sold at these markets. The average price of R$2.63 per kilogram, quoted in the press, is the average weighted by the volume sold at the ten markets, the team said.

Conab also looks ahead to the summer crop in the south, which usually supplies the markets in November and December. Forecasts point to a smaller crop than in 2025/26, because growers are cautious in the face of a strong El Niño.

Why it matters

Brazilian potato prices now move sharply with the weather. Growers who reduced planting after the 2025 price collapse now sell at much higher prices. Buyers face a volatile market until the southern harvest starts. A smaller southern crop could keep prices high into the end of the year.

Our report on how drier weather sped up the harvest was published on 25 September.

Photo: A street food market in the Saúde district of São Paulo, Brazil (illustrative). Wilfredor / Wikimedia Commons, CC BY-SA 4.0

Global Potato Brief

Top five stories, prices, disease alerts and events. Weekday mornings, no advertising.

Choose topics and language
What to send

What next

Conab expects the southern summer crop, which supplies markets in November and December, to be smaller than in 2025/26 because growers are cautious about a strong El Niño. Prices for the rest of September depend on the weather in the south-east.

Sources

  1. Conab, Boletim Hortigranjeiro, September 2026 (PDF) — https://www.gov.br/conab/pt-br/atuacao/informacoes-agropecuarias/hortigranjeiros-prohort/boletim-hortigranjeiro/2026/boletim-hortigranjeiro_setembro-2026.pdf
  2. Conab, Prohort technical team — written reply to potatoes.news, 25 September 2026 — https://www.gov.br/conab/pt-br/atuacao/informacoes-agropecuarias/hortigranjeiros-prohort
  3. The figures come from Conab and were confirmed in writing by the Prohort team. The monthly fall of 11.6% was also reported by regional media.

Linked in this material

Country
Brazil
Sections
AmericaNews
Project partners Become a partner →
Audience 41,368 LinkedIn 21,000 YouTube 3,756 Newsletter 3,472 views · last 15 videos Media kit →