Brazil (Minas Gerais): ABBIN Promotes Fresh Potatoes Directly in Supermarkets with Nutritional Insights and QR Codes
The Brazilian Potato Association (ABBIN) has launched an innovative campaign across Minas Gerais to drive fresh potato consumption directly at points of sale (POS). The initiative aims to reshape consumer perceptions, debunk common dietary myths, and provide shoppers with transparent information regarding the nutritional benefits and culinary versatility of potatoes.
Minas Gerais ranks among the nation’s foremost table potato production hubs, making the launch within regional supermarket chains a strategic step toward connecting farm producers with everyday consumers.
Key Tools and Project Features
- Informative POS Displays and Visual Media: Fresh produce aisles now feature dedicated branded stands detailing potato nutritional profiles, highlighting their rich supply of vitamin C, B-complex vitamins, potassium, and dietary fiber, alongside their naturally low-fat content.
- Digital Engagement via QR Codes: Packaging, price tags, and promotional banners feature QR codes that direct smartphone users to an interactive portal offering curated recipes, variety-specific cooking recommendations (boiling, baking, frying), and optimal home storage practices.
- Traceability and Farm Origin: The campaign emphasizes produce provenance, assuring shoppers of crop freshness and the strict quality standards upheld by association growers.
ABBIN representatives anticipate that introducing targeted retail marketing and digital touchpoints into grocery stores will elevate consumer appreciation for potatoes, drive demand for premium packaged produce, and support farmgate profitability across the region.
