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POTATOES NEWS

Branston’s Contribution to Fighting Food Poverty: Two Million Meals and Counting

by Irina Berg
22.12.2024
in Company, News
0
85765765675876987897987

Food poverty remains a critical issue in the UK, affecting millions of households. However, innovative partnerships like the one between Branston and FareShare UK demonstrate how the agricultural industry can play a pivotal role in alleviating hunger and minimizing waste.

Since 2017, Branston has supplied 840 tonnes of surplus potatoes to FareShare UK, equivalent to over two million meals. These potatoes have reached over 8,500 services, including community cafés, homeless shelters, and after-school clubs. By leveraging excess food that would otherwise go to waste, this collaboration strengthens communities and provides nutritious meals to those who need them most.

Agriculture Meets Community Needs

Branston’s agronomy director, Mark Willcox, emphasizes the dual focus of this initiative:

“We’re always looking to minimize waste from our farms and factories whilst maximizing crop utilization. Food poverty is such a challenge in this country, and the work that FareShare does to combat this is incredible.”

With Branston handling over 350,000 tonnes of potatoes annually, the company is well-positioned to make meaningful contributions. By providing surplus food to FareShare, Branston not only reduces environmental waste but also aligns with the broader goal of sustainable and responsible farming.

FareShare’s Role in Combating Hunger and Waste

FareShare UK, the nation’s largest food redistribution charity, works with partners like Branston to combat hunger and food waste. Simon Millard, Director of Food at FareShare, highlights the transformative impact of such contributions:

“Branston makes a huge difference in ensuring that good food goes to people in need, not waste. Their support addresses food waste and strengthens communities across the country.”

FareShare distributes surplus food to various charities, including domestic abuse refuges and breakfast clubs, ensuring that nutritious meals reach those who need them most.

Tackling Food Waste: A National Priority

In the UK, it’s estimated that 9.5 million tonnes of food are wasted annually, with approximately 3.6 million tonnes deemed edible. Initiatives like Branston’s partnership with FareShare are essential in addressing this waste, redirecting resources to combat hunger while reducing the environmental impact of discarded food.

Branston’s ongoing partnership with FareShare UK demonstrates how agricultural enterprises can lead in addressing food poverty and waste. By redistributing surplus potatoes to those in need, Branston sets a powerful example of how community-focused practices can strengthen society while promoting sustainable farming. With two million meals already delivered, this milestone is a testament to the impact of collaboration between agriculture and social initiatives.


Tags: Agriculture And CommunityBranston PotatoesCommunity SupportFare Share UKFood PovertyFood SecurityFood Waste ReductionSurplus Food Redistributionsustainable farming
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  • DISEASES & PESTS
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  • AGRONOMY
    • Agronomy
    • AGRONOMIC ARCHIVE
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    • rotation potato crops
    • Seeds
      • New potato variety
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Copyright © 2010–2026 POTATOES NEWS