Innovative ready-to-cook potato products set to launch in Tesco stores across the UK and Northern Ireland.
Branston Expands Nanna Tate Brand with New Range of Prepared Potato Dishes
Branston, a leading UK potato supplier, is expanding its Nanna Tate brand by launching a new range of prepared potato dishes. Following the successful debut of its fresh products earlier this year, the brand aims to offer consumers convenient and flavorful potato options.
New Product Lineup
The new prepared range includes:
- Seriously Crispy Chips: Skin-on Maris Piper potato chips coated in potato flour and seasoning, cooked in butter for added richness.
- Super Crunch Roasties: Potatoes coated in potato flour and salt for extra crunch, accompanied by a garlic and herb seasoning sachet.
- Super Scrumptious Mash: Creamy mash enhanced with crème fraîche for a fresh and light texture.
- Yummy Cheesy Mash Bake: Smooth mash blended with cheddar cheese, topped with extra cheese for a crunchy finish.
Each dish is designed for quick and easy preparation, suitable for oven baking, air frying, or microwaving, ensuring convenience without compromising on taste.
Availability
The Nanna Tate prepared range will be available exclusively in selected Tesco stores across the UK and Northern Ireland starting February 10, 2025. The products feature bold, eye-catching packaging that aligns with the brand’s distinctive identity.
Brand Vision
Lucia Washbrook, Sales & Marketing Director at Nanna Tate, expressed enthusiasm about the launch:
“We are delighted to expand Nanna Tate with our prepared potato dishes. The range has been developed to include some of the nation’s favourite potato dishes, such as creamy mash and crispy roasties, all with a unique flavoursome twist which makes them distinctively different to other brands on the market.”
The brand aims to recreate the nostalgia of classic potato dishes while adding a modern twist, inspiring contemporary mealtimes and bringing people together around the table.
