In the world of potato chips — a multi-billion-dollar industry dominated by brands like Lay’s and Ruffles — one company from Detroit has managed to do the unthinkable: survive, thrive, and stay independent for nearly a century. Better Made, founded in 1930 by Sicilian immigrants Cross Moceri and Peter Cipriano, began as a modest operation with just a couple of fryers and a handful of employees. Today, it stands as a local legend and a symbol of resilience in the face of fierce competition and market consolidation.
Originally named Cross & Peters Company, the brand changed its name to Better Made in 1934 as a cheeky nod to its rival “Best Maid,” which would eventually become New Era. That brand, like many others, was later acquired by Frito, which merged into what is now Frito-Lay, the global snack empire under PepsiCo.
At the time of Better Made’s founding, over 20 chip manufacturers operated in Detroit. But as time went on, most were either acquired or shut down. Better Made, however, remained — still using its original building, still focused on its community, and still producing chips with a dedication to flavor and freshness that has earned it loyal fans across generations.
According to IBISWorld, the U.S. potato chip production industry was valued at $11.4 billion in 2023, with major players like PepsiCo accounting for over 60% of market share. Despite this, niche regional brands like Better Made have carved out sustainable positions by offering authenticity, consistent quality, and increasingly — sustainable operations.
Better Made is also notable for its commitment to sustainability. The company has implemented water conservation strategies, energy-efficient systems, and waste recycling programs as part of its long-term operational goals. In an era where consumers increasingly care about the environmental impact of their food, this proactive stance sets Better Made apart even further.
Beyond environmental responsibility, the brand’s product line has also evolved. While maintaining its signature classic chips, Better Made now offers a wide variety of flavors — from sweet BBQ to hot jalapeño — appealing to both traditional and adventurous palates. Its chips are even praised in culinary circles for their texture and taste, with fans suggesting innovative ways to use them — from crunchy sandwich layers to unique additions in meatloaf recipes.
Better Made’s journey is more than a business success story — it’s a case study in resilience, community loyalty, and the enduring appeal of quality. For farmers, agronomists, food scientists, and business owners, the lesson is clear: sustainable practices, local pride, and a refusal to compromise on quality can defy even the biggest odds in the food industry.
