Australia’s Best Supermarket Frozen Chips Revealed: Costco Takes the Crown Again
Key takeaways
- Costco Bespoke Foods Homestyle wins again
- Rice flour batter credited for the crispness
- $15-16.50 for 1.8 kg, 83-94c per 100 g
- Birds Eye second, McCain third
- Up to 40 frozen chip lines across the chains
Why it matters
- For processors
- Batter chemistry, not the potato, is what the reviewer credits — rice flour over wheat is a formulation decision with shelf consequences.
- For traders
- Forty lines in one category means differentiation happens at the batter and the price per 100 g, not the variety.
60-second summary
For the second year running, Costco’s Bespoke Foods Homestyle potato chips have been named Australia’s best supermarket frozen chips by Good Food’s national restaurant editor Callan Boys. The distinguishing feature is a rice flour batter, crisper than wheat-based alternatives, with balanced seasoning and clear potato flavour, at $15-16.50 for a 1.8 kg pack, or 83-94 cents per 100 g. Birds Eye Deli Seasoned Golden Ale Beer Batter came second at $6.40 for 600 g, praised for seasoning and robust taste; McCain’s Pub Style Beer Batter Shoestring took third at $5.80 for 750 g, its beer batter adding a crisp layer when baked, though the thin cut needs single-layer arrangement. With up to 40 frozen chip varieties across Coles, Woolworths, Aldi and Costco, Boys sets the standard as crisp outside, fluffy inside, distinctly potato, with no greasy aftertaste — and advises salting straight from the oven with table salt rather than coarse sea salt.
For the second consecutive year, Costco’s Bespoke Foods Homestyle potato chips have been crowned Australia’s best supermarket frozen chips by Good Food’s National Restaurant Editor, Callan Boys. What sets these chips apart is their rice flour batter, which delivers superior crispiness compared to wheat-based alternatives, along with well-balanced seasoning and authentic potato flavor. Priced at $15–$16.50 for a 1.8kg pack (83–94¢ per 100g), they offer excellent value for quality. Coming in second were Birds Eye Deli Seasoned Golden Ale Beer Batter chips ($6.40/600g), praised for their extra seasoning and robust taste, while McCain’s Pub Style Beer Batter Shoestring ($5.80/750g) secured third place for its beer batter that creates an additional crispy layer when baked—though its thin, shoestring cut requires careful single-layer arrangement.
With up to 40 different frozen chip varieties now available across Coles, Woolworths, Aldi, and Costco—ranging from crinkle-cut to straight-cut and beer-battered options—navigating the freezer aisle can be overwhelming. Boys emphasizes that the perfect chip should be crispy on the outside, fluffy and creamy inside, with a distinct potato taste and no greasy aftertaste. He recommends salting chips immediately after removing them from the oven or fryer, using regular table salt rather than coarse sea salt for better adherence, and always following package instructions to avoid over-cooking. His personal topping preferences skip tomato sauce or aioli in favor of gravy, pepper sauce, or chicken salt, offering a fresh perspective for home cooks seeking the ultimate chip experience.
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Sources
- Callan Boys, national restaurant editor, Good Food — the review cited
Linked in this material
- Country
- Australia
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