Agritechnica will be held in Hanover, Germany, from 27 February to 5 March 2022 – “Agritechnica digital” offers a comprehensive information and preparation program for visiting the trade fair – Focus on current topics in international crop production and agricultural machinery – Online launch on 15 November on the digital platform DLG-Connect
(DLG). “Green Efficiency – inspired by solutions” – under the overall theme of Agritechnica 2022, the digital information and preparation program for the trade fair “Agritechnica digital” will launch on 15 November. Appropriately, the digitalization in agriculture is the topic chosen for the online expert talk that will kick off the new “Agritechnica digital” online program. Taking place on the new DLG-Connect platform (www.DLG-Connect.com) from mid-November 2021 until March 2022, “Agritechnica digital” is the ideal complement to the trade fair in Hanover as it offers exhibitors and visitors an additional business platform that is designed to combine the live experience of the trade fair with innovative digital information and networking. The world’s leading trade fair for agricultural machinery will take place in Hanover, Germany, from 27 February to 5 March.
Increasingly digital applications are penetrating into all areas of agriculture. For some, these applications offer solutions to many current problems while for others the benefits to their business still need to be proven. The topic of digitalization, robotics and smart farming are at the centre of the technical program of the Agritechnica exhibition, which will be held at the largest exhibition grounds in the world located in Hanover. In the expert talk at the launch of “Agritechnica digital” on 15 November, 13:00 – 14:00 (CET), Thomas Böck, CEO, Claas Group, Germany, Dr. Sjaak Wolfert, Strategic Senior Scientist Wageningen Economic Research, Wageningen University & Research, Netherlands, and René Jørgensen, CEO, FarmDroid, Denmark, among others, will discuss the current challenges and prospects and explore how digitalisation is an important prerequisite for “green efficiency” in modern agriculture. The event is held in English.
Agritechnica digital complements the in-person trade fair in Germany
From mid-November, exhibitors and visitors alike will be able to use the services offered by “Agritechnica digital” to make contacts and optimally prepare for their visit to Agritechnica 2022 in Hanover. “This benefits not only visitors but also exhibitors, who can network with their priority customers in the run-up to the trade fair through their digital company profiles, events and press conferences. The wide reach of DLG-Connect can thus be used strategically in their exhibition communication,” says Freya von Czettritz, Agritechnica project manager, describing the advantages of the additional digital offering.
“From November, the Agritechnica exhibitors, many of whom will be presenting their innovations in live events, can be found in the DLG-Connect ‘industry index’ along with their company profile and they’ll be able to present innovations in live events and expand their customer network,” explains von Czettritz.
Comprehensive networking opportunities on current topics and special interest offers via audio, video or chat communication, discussions forums in the Virtual Cafés as well as features such as a personal appointment calendar round off the digital services for visitors. Visitors to Agritechnica digital attend for free with a two-click registration on www.DLG-Connect.com.
Agritechnica digital covers international topics
The Agritechnica technical programme, which takes place within “Agritechnica digital” contains six spotlights:
- Soil cultivation and sowing
- Irrigation
- Fertilization
- Crop protection
- Harvest and post-harvest management
- Digital platforms
In these spotlights, experts will be providing answers to the central future issues of global crop production and international agricultural machinery.
The “Agritechnica digital” program, which will be further expanded in the coming weeks to include events for farmers and other agricultural experts from the United Kingdom, France, Poland, Italy, Russia and other agricultural nations. Titled “Agritechnica on Tour” this new series of virtual events each explores a trending farm machinery-related topic.
Another highlight is the Agritechnica Asia/Horti Asia Regional Summit held on 16 and 17 November focusing on methods and technical solutions for sustainable food production in Southeast Asia. On 24 November, the ATLAS Demo Day will take place on the platform. The EU project ATLAS aims to enable a new level of interoperability of different systems of agricultural machinery, sensors and data services to the benefit of the farmer. On 30 November, British experts and farmers will explore the topic “Green Efficiency – New opportunities for British farming”.
World’s leading trade fair in Hanover from 27 February to 5 March
Agritechnica is expecting around 2,000 exhibitors in 21 halls on an exhibition area of some 378,000 square meters in Hanover next year. “With exhibitors from 50 countries, including numerous market leaders, and an international dealer centre, the B2B marketplace, Systems & Components as well as the start-up area ‘DLG-AgrifutureLab’, Agritechnica will be seting standards for product and topic diversity as an international business platform and network of professional exchange,” concludes von Czettritz.
