A New Campaign for Portuguese Potato Consumption
Porbatata, Portugal’s Potato Association, has initiated a strategy to encourage Portuguese potato consumption. Porbatata plans to increase consumption of this dish during the season of higher production, which runs from May to September, with Miss Tata, a brand launched by the organization in 2020.
“Miss Tata, the favorite” is the motto of this promotion action that has the participation of chef Marlene Vieira, tiktoker Gastão Reis (it gastro), grandmother Fernanda of the project A Avô came to Work, nutritionist Rita Teixeira, and producer Carlos Marques.
The goal is to show that the Portuguese potato is the freshest and tastiest, the closest (and therefore with less ecological footprint), and the indispensable ally in a healthy diet. It’s a favorite of the Portuguese.
In addition to social networks, Miss Tata will also be promoted in the large distribution, in partnership with APED, the Portuguese Association of Distribution Companies. Miss Tata will be in brochures and other communication materials at the points of sale of the hyper and supermarkets participating in this initiative.
