According to a Global Market Insights Inc research report, the potato protein market has grown in popularity over the years and is projected to exceed USD150m by 2027. Potato-based protein is a type of sustainable and cost-effective protein source derived from waste material generated during potato starch manufacturing.
Plant-based proteins like potato protein are becoming especially sought after in major markets like Europe and North America. Despite the established popularity of soy as the preferred plant protein option, concerns about allergens and phytoestrogens are gradually triggering a shift towards non-soy-based alternatives like potatoes.
In North America, specifically, there has been a prolific rise in demand for alternative protein sourced from potatoes and other sources like legumes, seeds, or nuts, to add diversity as well as enhance the health benefits of food products.
“The potato protein market in North America is expected to register revenue worth nearly USD30m by 2027”, the above-mention source added. “Even despite the robust presence of mainstream plant protein sources like soy, alternative plant-based protein products are now expanding rapidly not just across the North American region, but on a global scale, creating myriad opportunities for potato protein industry growth over the years ahead.”
Despite facing some challenges due to their caloric and carbohydrate content, potatoes have several nutritional benefits, including protein. Touted as a building block for crucial components of the body, protein is essential for the health of everything from tissue to muscle to bone to blood.
Potato Protein Gains Traction in Food Applications
Consumers across the globe are increasingly shifting towards vegetarian and vegan-based diets, creating robust demand for balanced and nutritious meat substitutes. Plant-based proteins are taking up a major role in the production of meat alternatives, especially as the global consumer population strives to move away from industrial farming and produce meat products without causing harm.
Protein sourced from potatoes is especially popular in this regard since it possesses properties similar to egg and soy protein, and thus demonstrates significant potential as a commercial ingredient. Potato protein, for instance, has binding qualities similar to an egg, making it a popular choice for vegetarian food manufacturers. The potato protein market from food applications held a nearly USD50m valuation in 2020 and is expected to continue this growth over the coming years, especially due to its extensive use in the production of meat alternatives.
