#PlantBased #SustainableFood #FrozenFries #EnvironmentalResponsibility #FoodInnovation #Bcorp #StrongRoots #AgricultureTrends
In response to the growing demand for convenient and healthy plant-based options, Strong Roots is set to launch its latest product, the “Crispy Crinkle Fries.” Following the success of the Crispy Skinny Fries, this new addition reflects the company’s dedication to providing delicious and environmentally friendly frozen vegetables.
According to the Grocery Trade, the Crispy Crinkle Fries are crafted from light and fluffy potatoes, paired with a hint of sunflower oil. Notably, they boast a low carbon footprint of 1.1kg CO2E/kg, aligning with the brand’s commitment to sustainability. Gluten-free, low in salt and saturated fat, and suitable for vegans, these fries offer a healthy alternative to traditional options.
Founder Sam Dennigan emphasizes the company’s mission to “go back to its roots,” ensuring the nation’s food future by producing tasty, simple, and environmentally friendly frozen vegetables. The brand’s commitment to sustainability is evident in its B Corp certification and the transparent display of its climate footprint on product packaging.
Launching at Sainsbury’s stores in December 2023 with a subsequent availability on Amazon, the Crispy Crinkle Fries are priced at GBP3.75 per pack. With just 128 calories per serving, they epitomize the brand’s ethos of “good made easy.” Dennigan expressed gratitude for the support of Sainsbury’s and eagerly awaits customer feedback.
In terms of growth, Strong Roots has outperformed in the frozen chip and potato sector, witnessing a volume increase of 17%, significantly surpassing the category average of 4%. This success underscores the brand’s appeal to consumers seeking both taste and sustainability in their food choices.
Strong Roots’ introduction of Crispy Crinkle Fries not only expands their frozen potato range but also reaffirms their commitment to providing consumers with delicious, sustainable, and responsibly sourced plant-based options. The brand’s growth in the sector, coupled with its transparent approach to environmental impact, positions it as a leader in the frozen chip and potato market.
