McCain Foods’ Commitment to Soil Health and Regenerative Agriculture

Charles Dezitter recently shared his experiences from the World Living Soils Forum, an event organized by Moët Hennessy & ChangeNOW, which brought together global experts on soil health and sustainable agriculture. Dezitter, representing McCain Foods, emphasized the critical role that soil health plays in agricultural sustainability, especially within the potato industry.

During the forum, Dezitter highlighted McCain Foods’ ongoing efforts through its Regenerative Agriculture program, which focuses on enhancing soil health and ensuring long-term sustainability. Collaborating with other like-minded companies and organizations, McCain is leading the charge in promoting practices that prioritize the preservation and enhancement of living soils. One of the key aspects discussed was the concept of “Payment for Ecosystem Services,” where farmers are rewarded for adopting sustainable practices that improve soil health and the broader ecosystem.

Alongside partners such as Pour une Agriculture du Vivant and experts like Anne Trombini, Anne-Cécile Suzanne, and Quentin Tilloy from Cristal Union, the forum allowed participants to share knowledge, learnings, and innovative approaches that could help shape the future of farming.

Dezitter left the event inspired by the shared commitment to sustainability and is eager to translate the forum’s insights into actionable steps. McCain Foods, a leader in the global potato industry, remains dedicated to fostering sustainable farming practices that support healthy soils, reduce environmental impact, and ensure the future viability of agriculture.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers