Lamb Weston Brings NextGeneration Potato Innovation to WOFEX Manila 2026

Lamb Weston Brings NextGeneration Potato Innovation to WOFEX Manila 2026
Debuting in the Philippines, Snap Fries, Frenzy Fries and Original Mash Cup unlock crispy fries in the sky and redefine potato innovation for today’s kitchens.

Manila, Philippines, 15^th July 2026 – Lamb Weston, a global leading supplier in frozen potato products, will be showcasing three of its latest potato innovations – Snap Fries, Frenzy Fries and Original Mash Cup atWorld Food Expo (WOFEX) 2026 at SMX Convention Centre, 1^st Floor, Booth #1201, from 29^th July to 1^st August 2026

As airline and foodservice operators across Asia, including the Philippines, seek to differentiate their menus and drive greater efficiency, Lamb Weston unveils innovative solutions that create new consumption moments, reduce back-of-house complexity, and deliver perfectly crispy fries, even at 30,000 feet.

“In today’s environment, operators must do more with less—less space, less labour, and less time—while continuing to deliver the comforting favourites consumers expect,” said Vicky Mukhi, Commercial Director, South East Asia, Lamb Weston®. Frenzy Fries, with their unique three-sided, skin-on cut style, offer extended hold time and lasting crispness, enabling operators to differentiate their menus while improving operational efficiency. Together with Snap Fries and Original Mash Cup, these innovations demonstrate that serving high-quality potato favourites no longer requires a traditional deep fryer or a fully equipped kitchen. Instead, operators can rely on smart, versatile solutions that deliver consistent quality anytime, anywhere.”

Snap Fries: Enjoy crispy fries anywhere, any time! No deep fryer needed.

Engineered for space-constrained kitchens from airline galleys to cafés, hot counters, and small business setups without the need for deep fryer, Lamb Weston® Snap Fries deliver irresistibly crispy results with ease. Designed for airline ovens, combi ovens, impinger ovens, and air fryers, these pre-portioned monopacks make preparation effortless: simply heat and serve. No deep fryer, no hassle just consistent, golden perfection every time.

The Snap Fries are specially engineered to deliver fries at their crispiest across a wide range of cooking methods. These attributes make Snap Fries an ideal solution for airlines that have historically struggled to serve crispy fries onboard, opening a new revenue and satisfaction driver in the inflight snacking occasion, as well as for foodservice operators seeking fryerfree expansion into delivery, kiosks and satellite locations.

Lamb Weston® Frenzy Fries: A cut above your regular fry

Designed to stand out on the plate and on social media with its unique three-sided cut style and skinon handcut appeal, Frenzy Fries holds its crunch longer and maximises plate coverage through a distinctive look and bite.

At the heart of Frenzy Fries is its distinctive threesided, triangularinspired shape. This geometry increases surface area for crispiness and greater yield while maintaining a velvety interior, delivering both texture and visual intrigue versus conventional straightcut fries. Each fry is also coated with Lamb Weston’s invisible Stealth™ coating, delivering:

● Extended holding time and up to 20 minutes of long-lasting crispiness,

● Strong performance from deep fryers (3 minutes at 175°C/350°F) or ovens (15–20 minutes at 200°C),

● Skin on hand cut appeal that offers stronger potato flavour.

Original Mash: Comforting mash for a smarter business

Rounding out the lineup, Lamb Weston® Original Mash delivers classic comfort with modern convenience. This smooth, creamy mashed potato is pre-portioned and simplified for today’s fast-paced kitchens. Shelf-stable at ambient temperature with a 12-month shelf life, each cup ensures perfect consistency and is ready in just 10 seconds, simply remove the seal, add 135ml of hot water, and stir.

A smart, fryer-free alternative or complement to fries, Original Mash is ideal for:

• Expanding menus with a versatile, crowd-pleasing potato side or snack

• Operations with limited kitchen space, equipment, labour, or freezer capacity

• Concepts focused on speed, consistency, and reducing prep time, training, and food waste, without compromising on quality

With toppings, sauces or proteins, Original Mash can be transformed into a highmargin, customisable snack or side, appealing to diners seeking familiar comfort with a modern twist.

Elevating potato possibilities across the Philippines and the wider Southeast Asia region

Lamb Weston’s presence at WOFEX 2026 underscores its longterm commitment to supporting foodservice growth in the Philippines and the wider Southeast Asia region with innovations that marry consumer appeal with operational practicality. Major quick-service restaurants (QSRs) and foodservice operators will be able to sample Snap Fries, Frenzy Fries and Original Mash Cup at this show.

From enabling real fries in the air with Snap Fries, to delivering highimpact plates with Frenzy Fries’ threesided shape, to simplifying sidedish preparation with Original Mash, the company is redefining what is possible with potatoes across channels.

Stay updated on roadshow locations, recipes, and promotions by following Lamb Weston Philippines official Facebook and Instagram accounts.

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About Lamb Weston

Lamb Weston is a leading supplier of frozen potato products to restaurants and retailers around the world. For more than 75 years, Lamb Weston has led the industry in innovation, introducing inventive products that simplify back-of-house management and make things more delicious for their customers. From the fields where Lamb Weston potatoes are grown to proactive customer partnerships, Lamb Weston always strives for more and never settles. Because, when we look at a potato, we see possibilities.

Media Contact

Syarifah Alim

Senior Account Executive

Redhill, on behalf of Lamb Weston

lambweston@redhill.asia