Representatives of the Deutscher Kartoffelhandelsverband e.V. (DKHV) strengthen international cooperation and discuss market trends for seed and table potatoes with key industry stakeholders.
At the Fruit Attraction trade fair in Madrid, German potato expertise is making waves on the international stage. Thomas Herkenrath, President of the Deutscher Kartoffelhandelsverband e.V. (DKHV), along with Berta Redondo Benito, Secretary General, and Romans Vorss, Director of Technical Affairs at Europatat—the European Potato Trade Association—are engaging in productive discussions with key market players such as Alvaro Garcia Resenberg, Managing Director of EUROPLANT España, and Christian Krahn, who oversees EUROPLANT’s business operations in Spain.
The discussions are centered around the international seed potato market and developments in key early table potato-producing regions such as Egypt, Israel, Italy, and Spain. German potato varieties, in particular, are gaining increasing popularity in Spanish supermarkets, underscoring their high quality and consumer appeal.
Fruit Attraction has rapidly evolved into a critical event and a barometer for the upcoming import season of early table potatoes. Numerous industry players, including many DKHV member companies, are using the fair to engage in networking and market analysis. The presence of German potato experts such as the DKHV representatives and Europatat officials, alongside figures from the Deutscher Raiffeisenverband e.V., highlights the importance of the event for fostering international collaborations.
As the global potato market continues to develop, the Fruit Attraction fair offers a prime opportunity for industry stakeholders to deepen their relationships and stay informed about upcoming trends. With Germany’s potato breeding expertise gaining momentum abroad, particularly in Spain, the event promises to strengthen these international partnerships and pave the way for future growth in the sector.
