Bako Sweet is driving consumer engagement and boosting summer sales with new merchandising strategies and creative recipe ideas for sweet potatoes.
As the summer season unfolds, Bako Sweet is capitalizing on the popularity of sweet potatoes with an array of fresh merchandising opportunities for retailers. Building on the positive feedback from recent trade shows, the company is dedicated to enhancing consumer engagement and driving sales through innovative seasonal displays and creative promotional campaigns.
One of the standout initiatives for this summer is Bako Sweet’s grilling merchandising bins, designed to highlight the versatility of sweet potatoes in summer grilling recipes. These bins, available through Labor Day, serve as an attractive seasonal display that encourages consumers to incorporate sweet potatoes into their grilling plans. By showcasing sweet potatoes as a key ingredient for summer dishes, Bako Sweet aims to increase their appeal and consumption during the warmer months.
Susan Noritake, Director of Sales at Bako Sweet, expressed enthusiasm about the company’s ongoing efforts. “We are incredibly proud of the positive feedback and engagement we’ve received from our recent trade shows,” Noritake stated. “Our commitment to providing innovative, seasonal merchandising options and supporting our retail partners is at the core of our mission. We look forward to continuing to grow and inspire with our value-added products.”
In addition to the physical merchandising strategies, Bako Sweet is leveraging social media to engage with consumers directly. The company is actively sharing a variety of recipes on platforms like Instagram, including Sweet Potato Kabobs, Sweet Potato S’mores, and Sweet Potato Burgers. These recipes are designed to inspire consumers to experiment with sweet potatoes in new and creative ways, reinforcing their appeal as a versatile and delicious ingredient for summer meals.
The company’s Instagram page serves as a valuable resource for retailers, offering content that can be shared to attract and engage shoppers. By providing both retailers and consumers with engaging, seasonal content, Bako Sweet aims to enhance the visibility and desirability of sweet potatoes in the summer market.
Looking ahead, Bako Sweet is focused on deepening existing partnerships and exploring new opportunities within the retail sector. The brand is committed to supporting retailers with both products and displays that prominently feature sweet potatoes. This approach includes a comprehensive omnichannel marketing strategy, ensuring that Bako Sweet’s messaging is consistent and impactful across various platforms. By doing so, the company aims to drive consumer interest and sustain engagement throughout the season.
Overall, Bako Sweet’s strategic focus on innovative merchandising and creative marketing is set to bolster the presence of sweet potatoes in stores and inspire consumers to incorporate them into their summer meals.
