The Produce Moms X Wada Farms Easy-Bakers’ packaging features Idaho Falls farm produced Russet potatoes’ new and innovative presentation. The triple-washed, ready-to-eat spuds are individually wrapped in microwave-ready packaging that provides quick and easy prep for a baked potato in a matter of minutes.
The package design features also a QR code that when scanned will provide consumers with a digital experience to explore the many ways to enjoy potatoes.
According to Eric Beck, Director of Marketing for Wada Farms, the company is looking for a way to provide its potatoes consumers with an interactive digital experience.
“[…] that’s how we decided on the concept of partnering with The Produce Moms for dynamic digital content accessible through a QR Code on the package,” Beck mentioned, cited by Blue Book Services.
Lori Taylor, Founder and CEO of The Produce Moms, said in the same respect that with this new packaging, the company is bringing Idaho Potatoes to the consumer in a ‘unique way’.
“Wada Farms pitched the idea of this packaging to TPM after their internal innovation and business development teams strategized about how we could co-brand in a meaningful way and deliver value to consumers and grocery retail!” she added.
The Produce Moms X Wada Farms Easy-Baker will be available at Walmart and other grocers supplied by Wada Farms’ distribution partners.
