A new level of partnership celebrates decades of innovation in soil health and reinforces global collaboration ahead of WPC 2026 in Kenya
The World Potato Congress Inc. (WPC) has officially welcomed TriCal Group as its first Diamond Sustaining Partner, marking a historic milestone in the evolution of its partnership program. This elevated status reflects both the strategic importance of TriCal’s work and its longstanding commitment to advancing global potato production.
A New Chapter in Global Collaboration
The “Diamond” level, introduced as part of WPC’s 2023 strategic planning, represents the highest tier of engagement for organizations supporting WPC’s work between Congress events. These partners play a vital role in enabling educational initiatives such as webinars, support for the International Day of the Potato, and expanding global networking platforms for the potato community.
TriCal Group: A Legacy of Soil Health Innovation
TriCal Group’s elevation from Platinum to Diamond Partner is a natural next step for a company with over 60 years of global expertise in soil health, crop protection, and sustainable productivity. Their solutions have been instrumental in helping growers optimize yields while caring for the long-term health of their fields.
WPC President Peter VanderZaag praised the decision, stating:
“Since joining as a Director, Chad Hutchinson has brought great leadership to the WPC Board, co-chairing the Sustainability Workshop for the 2026 Kenya Congress and contributing to the Finance Committee. The TriCal team’s experience and scientific insight have been invaluable to growers worldwide.”
Looking Toward WPC 2026 in Kenya
As preparations intensify for the World Potato Congress 2026 in Kenya, TriCal Group’s enhanced role comes at a pivotal moment. The Sustainability Workshop, co-chaired by Hutchinson, is expected to spotlight climate-smart practices, responsible input use, and scalable models of soil management for diverse potato-growing regions.
A Partnership that Reflects Shared Values
TriCal Group’s commitment to sustainability, science-based solutions, and farmer success aligns seamlessly with the WPC’s mission to foster global dialogue, innovation, and inclusive development within the potato sector.
This Diamond Partnership signals not just support — but shared vision.
