Leveraging Best Practices and Insights to Boost Potato Merchandising in Independent Grocery Stores
The recent partnership between Potatoes USA and the Independent Grocers Alliance (IGA) aims to empower independent grocers with cutting-edge tools, shopper insights, and best practices for potato merchandising. This collaboration is set to capitalize on the immense popularity of potatoes, America’s favorite vegetable, and drive significant sales growth in grocery stores.
Potatoes are a substantial grocery basket-builder. According to a product affinity study conducted by IRI, grocery stores that include potatoes in their offerings see an average basket value of USD 90.50, compared to USD 47.47 without potatoes. Moreover, potatoes account for over 10% of all vegetable sales, with 80% of Americans purchasing potatoes weekly. This indicates a substantial opportunity for grocers to enhance their sales by effectively featuring potatoes in their marketing efforts, especially during the summer.
IGA, the world’s largest voluntary supermarket network, boasts annual retail sales of approximately USD 43 billion across more than 6,300 stores in 46 U.S. states and over 25 countries. This extensive reach provides a robust platform for implementing targeted strategies to elevate the potato category, driving demand and increasing sales in grocery outlets.
Through this partnership, independent grocers will have access to key marketing resources designed to meet consumer needs and preferences more effectively. By adopting best-in-class merchandising practices and leveraging shopper insights, these grocers can enhance their potato offerings, thus boosting overall sales and customer satisfaction.
The collaboration between Potatoes USA and IGA exemplifies a strategic effort to harness the full potential of potatoes in the grocery sector. By focusing on targeted strategies and consumer-driven insights, this partnership promises to deliver significant benefits to independent grocers, ultimately elevating the entire potato category.
