Investcorp buys Tyrrells Potato Crisps for £100 million from Langholm Capital
Key takeaways
- Investcorp acquires Tyrrells for £100 million
- Seller is Langholm Capital
- Tyrrells founded in Herefordshire in 2002
- Exports are about 30% of group turnover
- The company employs 270 people
Why it matters
- For processors
- A premium crisp maker changing hands at £100 million sets a reference point for what branded, hand-cooked capacity is worth in this segment.
- For investors
- The deal prices a business with 30% of turnover already outside the UK — international footprint is what the buyer is paying for.
60-second summary
Investcorp has agreed to buy Tyrrells Potato Crisps from Langholm Capital for £100 million. Tyrrells makes hand-cooked potato and vegetable crisps plus popcorn and savoury snacks, and has run from Tyrrells Court Farm in Herefordshire since 2002. It employs 270 people and generates over £100 million in retail sales value. International markets — Germany, France, the Netherlands and North America — account for roughly 30% of group turnover, and both sides frame the deal around accelerating that expansion. Investcorp calls the premium snacks market dynamic and Tyrrells’ position in the UK strong; chief executive David Milner points to the buyer’s experience with premium brands.
Potato Chips Manufacturer Tyrrells Potato Crisps in the United Kingdom will get new ownership.
Investcorp, a leading provider and manager of alternative investment products, announced today that it has agreed to acquire Tyrrells Potato Crisps, the manufacturer of premium crisps and snacks from Langholm Capital for £100 million.
Founded at Tyrrells Court Farm, Herefordshire, in 2002, Tyrrells is recognised for its tasty hand cooked potato and vegetable crisps as well as exciting range of premium snacks, including popcorn and savoury nibbles. Available across an array of UK distribution channels, Tyrrells has also expanded internationally, with markets such as Germany, France, the Netherlands and North America today accounting for approximately 30% of group turnover. The company employs 270 people and generates in excess of £100 million in retail sales value.
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Carsten Hagenbucher, Principal in Investcorp’s European corporate investments team, commented: “The premium snacks market is very dynamic and attractive. Tyrrells’ offering is differentiated and the business has an excellent position in the UK and a rapidly growing international footprint. We are excited about partnering with Tyrrells’ entrepreneurial management team to accelerate the international expansion and to build a world-class business.”
David Milner, Chief Executive of Tyrrells, said: “Investcorp’s wealth of experience in supporting premium businesses executing their ambitious growth strategies will be invaluable. At Tyrrells, we have exciting plans to leverage our differentiated, high quality brand both at home as well as abroad. Investcorp is the ideal partner to help us all at Tyrrells Court Farm accelerate our growth momentum.”
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