Wanting to prove that chips can be tasty without relying on any artificial flavorings, Yeou Shen, a young graphic designer, invested RM15,000 seed capital to introduce his snack brand, tudòs, named after the Chinese word for potato (土豆).
Developing the new directions for their potato chips, and researching their intended audience, Yeou Shen and a copywriter ex-colleague of his discovered that young urbanites often have conversations around sex, whether as a serious discussion or harmless banter.
In this respect, they recently told the press that talking about sex in the 21st century shouldn’t be taboo. This is because having comfortable communication about the topic helps develop healthy attitudes towards sex and encourages responsible sexual behaviors.
“These are the reasons tudòs’ branding has been positioned in a more cheeky and sexual light,” they stated. “To connect with our audiences, and to bring the enjoyment of sensual pleasure when eating a delicious bag of good quality chips.”
The two investors told the media that most of their initial customers were merely intrigued and amused by the cheeky branding and packaging. After tasting tudòs’ chips though, they started coming back and referred the brand to their friends and family members.
The team’s proudest moment for the venture came on tudòs’ launch day, where they sold out their initial stock and had to go into production immediately to cope with demands.
Thus far, Yeou Shen and Sim reported that they’ve sold over 2,000 packs of tudòs chips since July 2021.
Slutty Salted Egg Yolk, Horny Salted Egg Yolk, and Flirty Mala, three of the new tudòs potato chips ‘filled’ with sexual innuendos, are sold individually for RM25 per pack and in three types of bundles: the 138 gift set (RM138) – three packs of tudòs chips with a bottle of wine and a limited edition tote bag; the 90 snack box (RM90) – four packs of tudòs chips; the 69 bundle (RM69) – three packs of tudòs chips.
