A support program for Tasmanian potato growers gets a powerful marketing boost with the launch of a brand aimed at promoting potato consumption and strengthening the industry
Eat More Spuds: Giving Potatoes a New Identity
Tasmania’s potato industry has taken a proactive step with the launch of the ambitious Eat More Spuds brand, reminding consumers just how tasty, healthy, and versatile potatoes can be. This initiative is not only about domestic product promotion but also about enhancing the visibility of Tasmanian potatoes abroad.
Support for Farmers and the Industry
Behind the brand is Potatoes Tasmania, an organization long committed to making the local potato sector more resilient and profitable. The launch of Eat More Spuds is more than just a logo or packaging—it’s a story that connects farmers, processors, and consumers.
On the POTATOES NEWS portal, we’ve often highlighted successful marketing cases in the potato industry—from campaigns in Europe to export initiatives in India and Egypt. Tasmania, drawing inspiration from these examples, is betting on creative communication and national pride in local products.
Marketing as a Driver of Demand
Promoting potatoes under a unified brand is an effective way to stabilize demand, especially in times of price volatility and competition from imports. The Eat More Spuds brand is already gaining support from growers and is actively used on social media and at public events.
What Does the Industry Expect From This Initiative?
The campaign is expected to not only increase potato consumption but also strengthen Tasmania’s position as a hub for high-quality agricultural production. Similar initiatives could serve as examples for other regions—such as Russia’s Bryansk, Nizhny Novgorod, and Tula regions—where marketing potential remains underdeveloped.
Do you think a similar strategy could work in Russia or CIS countries? What steps are needed to make a potato brand recognizable to consumers?
