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As the solar eclipse casts its shadow on April 8th at 1:33 p.m. CT, eager enthusiasts can secure their bags of the exclusive flavor via SunChipsSolarEclipse.com. In addition to celebrating this cosmic event, SunChips pledges a donation to support nutritious meals for youth through the PepsiCo Foundation’s Food for Good U.S. social enterprise.
The celestial alignment of the solar eclipse serves as the backdrop for SunChips’ latest innovation, aligning snack aficionados with the cosmic dance of celestial bodies. Inspired by the sun’s radiance and the moon’s mystique, SunChips introduces a limited-edition flavor that promises to tantalize taste buds and spark celestial wonder.
As Rhasheda Boyd, vice president of marketing at Frito-Lay, aptly puts it, “SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse.” This strategic move not only capitalizes on a rare astronomical event but also underscores SunChips’ commitment to innovation and creative marketing.
Partnering with astronaut and researcher Kellie Gerardi adds a touch of cosmic authenticity to the collaboration. Gerardi, known for her passion for space exploration and science communication, echoes the sentiment, stating, “As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips.”
The flavor profile, Pineapple Habanero and Black Bean Spicy Gouda, mirrors the dichotomy of the eclipse itself – fiery and sweet, with a hint of celestial mystery. This celestial-inspired blend not only tantalizes taste buds but also sparks conversations about the wonders of the universe.
Beyond the snack aisle, SunChips aims to leave its mark on the agricultural landscape. In a playful yet impactful gesture, the brand will carve out messages in wheat fields along the path of totality, symbolizing its support for the sun during its brief eclipse. This creative endeavor aligns with PepsiCo’s pep+ ambition, promoting sustainability and social responsibility.
In a nod to its commitment to community, SunChips pledges a donation to the PepsiCo Foundation’s Food for Good U.S. social enterprise. This contribution underscores the brand’s dedication to supporting access to nutritious meals for youth, ensuring that every eclipse-inspired snack purchase contributes to a greater cause.
SunChips’ celestial collaboration transcends the realm of snacks, bridging the gap between terrestrial indulgence and cosmic wonder. By embracing the solar eclipse as a source of inspiration, SunChips invites consumers to join in the cosmic celebration, one crunch at a time.
