Summer is synonymous with outdoor gatherings, and what better way to enhance your culinary experience than the humble yet versatile potato? With warmer weather approaching, it’s time to appreciate the culinary potential of this favorite vegetable in outdoor cooking. From the classic russet color to the bright yellow color and everything in between, potatoes offer endless possibilities for creating delicious dishes that will satisfy everyone’s taste buds.
As a leading innovator in the potato industry, RPE continues to push boundaries by offering a wide variety of potato varieties to suit consumer preferences. Whether you’re craving crispy fries, micro-trays that are easy to prepare, or vibrant new potatoes, RPE has you covered.
Rachel Atkinson-Leach, vice president of brand and category development at RPE, emphasizes the company’s commitment to bringing the best of summer potatoes to consumers’ shelves. With a variety of options available, there’s something to suit every summer lunch, guaranteeing a memorable culinary experience for everyone.
For Memorial Day and 4th of July celebrations, consider introducing exclusive offerings like Tasteful Selections American Blend, a star-studded blend guaranteed to boost sales and capture the patriotic spirit of the season. Pair these patriotic potatoes with themed displays decorated with red, white and blue balloons to attract shoppers’ attention and enhance the overall appeal of the products.
