The potato group Futurargi from Cesena in Italy comes with a new packaging for 1.5 kg of potatoes. “We grow about 5,000 tons of potatoes a year and this happens within a few kilometres of our processing facility. We have decided to pack our potatoes in a yellow bag so that it attracts the attention of the consumer. The bag is made of paper and cellulose hydrate, or 100% recyclable material,” says co-owner Giampiero Valdinoci.

The new packaging

The paper of the packaging comes from certified forests and is 100% recyclable (Aticelca Standard 501/19 – in Class A – UNI 11743). The transparent window is made of cellulose hydrate, a material of plant origin. What is also interesting for the consumer is that this new packaging makes it possible to trace the origin of the potatoes.

Giampiero Valdinoci

“The paper extends the shelf life of the potatoes, which effectively contributes to the reduction of food waste,” says Valdinoci.

The potatoes are of the Vitalia variety and have a size ranging between 55 and 75. The quality is very high, which is an effect of the low rain that has fallen and the absence of hail and thunderstorms.

For more
information: Giampiero
Valdinoci Futuragri società agricola s.s.

via Mariana
3353 47522 Cesena
(FC) Italy +39 335
8332390futuragriss@gmail.com

Published date: 25 Sep 2020
© AGF.nl

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers