After last year’s ad featuring the animated duo Rick and Morty™, the Pringles 2021 campaign further propels viewers into the world of Flavor Stacking, which encourages fans to unlock new flavor combinations by stacking different chips on top of each other.
“Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin’ line, it’s great to bring a taste of Pringles’ fun to the Big Game again,” said Gareth Maguire, senior director of marketing for Pringles. “With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities.”
The thirty-second spot was brought to life by the Grey Group and will air at the end of the first quarter of the game. The ad also features the recently unveiled new Pringles can design and will be supported by a fully integrated marketing campaign including PR, digital and social media.
To experiment and build the flavors featured in the spot, Pringles encourages visiting a local retailer and picking-up Pringles Original, Barbecue and Pizza to recreate the “BBQ Pizza Stack” or Pringles Jalapeno, Cheddar Cheese and Ranch for the “Spicy Cheese Stack.”
