Pringles is partnering with Minecraft to celebrate the game’s 15th anniversary with a limited-edition Spicy TNT flavor that combines gaming excitement with bold snacking. Available nationwide since May, these chips are a fiery blend of hot peppers and cheesy flavors.
In a unique collaboration, Pringles has released a new limited-time flavor, Spicy TNT, inspired by Minecraft’s iconic explosive block, TNT. This new addition follows the successful release of Pringles’ Minecraft Suspicious Stew flavor last year. Available from May, Spicy TNT chips promise to bring the excitement of gaming to the snack world.
A mix of play and snacking
Pringles’ Spicy TNT is a testament to the merging of the worlds of snacking and gaming. In celebration of Minecraft’s 15th anniversary, this new flavor combines layers of hot pepper and cheesy goodness to create a mouth-watering experience that reflects the explosive excitement of the game. In Minecraft, TNT is a powerful explosive used for construction, mining and entertainment, and Pringles has captured that essence in their new snack.
Engaging the gaming community
The launch of Spicy TNT is not just about taste; it’s about engaging the gaming community. Mauricio Jenkins, head of marketing for Pringles US, highlighted the synergy between games and snacking, saying: “Our new limited edition Spicy TNT flavor is a great demonstration of how snacking and games work together. Whether you’re an avid gamer or solving your quests in real life, Pringles helps enrich your gaming sessions with the delicious flavor combinations our fans know and love.”
To further entice fans, Pringles is offering an exciting promotion: From now until July 31, 2024, consumers who purchase any Pringles can or participating Kellanova products can upload their receipts and receive 350 Minecoins to use in Minecraft. This initiative not only rewards consumers, but also deepens the connection between the snack brand and the gaming community.
Community development support
In addition to in-game rewards, Pringles has partnered with Minecraft and Kaboom! for the Build for Better program, now in its third year. Fans can design a playground in Minecraft, and one lucky winner’s design will inspire Kaboom to create a real-life playground! The initiative is part of Kellan’s “Promise of a Better Day” initiative, which aims to ensure sustainable and equitable access to food and create better days for 4 billion people by 2030. The winner and guest will have the opportunity to join in the construction of the playground while strengthening Pringles. ‘commitment to community development and sustainability.
Pringles’ collaboration with Minecraft to create the Spicy TNT flavor not only celebrates the game’s anniversary, but also highlights the brand’s innovative approach to combining gaming and snacking. Through its bold flavors and community-focused promotions, Pringles continues to engage and delight consumers by bridging the gap between virtual and real-life experiences.
